Data & Insight
Sell-out analytics and category insight that turn raw scan data into decisions.
EPOS, basket, range gap, promo effectiveness.
Most brands have access to more data than they read. We do the reading. Then we tell you what to change.
We blend retailer EPOS, syndicated category data and the brand's own first-party numbers into one weekly view that your team and your buyer both trust.
What we do
Weekly EPOS reporting, cleaned and consistent across retailers — not five different exports nobody opens.
Range gap analysis: where the category is growing, what's missing from your range, and where competitors are outperforming.
Promotional effectiveness — true ROI by mechanic, by retailer, by SKU. Including the promotions that lost money.
Basket analysis where the data allows: what your shopper buys alongside the brand, and what that means for the next conversation with the buyer.
How it works
We connect to the data sources you already pay for — Nectar 360, Tesco Suppliers, dunnhumby, NielsenIQ, Circana — and add anything missing. You get a weekly report and a monthly review call that ends with three things to do.
Who it's for
Brands in grocery or multiples who have data subscriptions but no analyst. Brands preparing for a range review and wanting to walk in with the numbers already on the page.
What you get out of it
Decisions, not dashboards. Category conversations with buyers that move ranges, prices and forecasts in your favour.