Distribution

Go10 manages product distribution into UK retail on behalf of consumer brands. We sit between you and the buyer, run the account day to day, and stay accountable to the numbers.

We work across the channels that matter: the major grocers, the multiples, online marketplaces and specialist retailers. The brands we partner with want a route to shelf without building a head-of-sales team from scratch.

What we do

Range planning against each retailer's customer, calendar and category role. We pitch the SKUs that fit, not the full catalogue.

Listings management: new line forms, JBPs, promotional plans, price files, supplier set-up. The administrative grind that decides whether a launch goes to plan or stalls.

In-store execution through field teams and retailer reps — so distribution on paper turns into product on shelf, in the right place, with the right price ticket.

Weekly EPOS data review, then the conversation that follows: what's selling, what isn't, what the buyer needs to see before the next range review.

How it works

We start with a commercial review of the brand and the category. We agree target retailers, target SKUs and the timeline for each. From there it's account management — buyer meetings, range submissions, launch plans, post-launch reviews.

You get a single point of contact at Go10 and a shared view of the pipeline. Buyers get a supplier who shows up prepared.

Who it's for

Founder-led brands ready for national distribution but not ready to carry a full commercial team. Established brands that want a sharper channel mix or a way back into accounts that have gone quiet.

What you get out of it

Listings in retailers that fit the brand. Distribution that's measured, not assumed. A team that's been on both sides of the buyer's desk.