Retail Strategy
Channel strategy and commercial planning for brands serious about UK retail.
Independent perspective. Real channel data.
Strategy work that ends in a deck nobody acts on is wasted money. We build retail strategy that gets used — by your team, your investors, and the buyers you're about to sit in front of.
We've worked brand-side and retailer-side, which means we plan with both lenses on.
What we do
Market sizing per channel — grocery, marketplaces, multiples, specialist, foodservice — so you know where the volume actually is for your category, not the headline trade-press number.
Pricing architecture across RRP, promotional, multi-buy and online — checked against retailer margin expectations and your target gross margin.
Promotional strategy: which mechanics work in which channel, what they cost, and what to budget across the year.
Range rationalisation. Most brands carry too many SKUs into retail. We work out which lines earn their space.
Route-to-market design when you're entering a new channel or rebuilding after a setback.
How it works
A short discovery to align on the question. A focused engagement — usually four to eight weeks — combining your data, our channel data, and buyer-side conversations. The output is a plan with owners and dates against it.
Who it's for
Brands raising or post-raise that need a credible channel plan. Brands hitting a ceiling in their current channels. Brands launching a new format and choosing where it lives first.
What you get out of it
A plan written by people who've sold the plan to UK buyers. Independent — we're not selling you a media budget or a panel subscription on the back of it.